Most B2B teams struggle with outbound not because they lack effort, but because they lack a system. The pattern is always the same: hire reps before knowing what "good" looks like, choose channels based on opinion rather than data, guess at messaging instead of testing it, confuse frantic activity with meaningful progress, and discover the real CAC only when it's too late to course-correct.
The channel isn't the problem. The absence of a repeatable, data-driven system is. Without one, you're burning budget on hope instead of building pipeline on evidence.
The Solution
Design the System
Build a repeatable outbound engine from the ground up with clear architecture and measurable outcomes.
Test & Validate
Run controlled experiments across channels and messaging to find what actually converts.
Measure Real CAC
Get clear unit economics before scaling, not after. Know your numbers with confidence.
Scale with Certainty
Make informed decisions about what to scale based on data, not guesswork or gut feeling.
The High Kick Outbound System replaces months of expensive trial and error with a deliberate path to clarity. We help you stand up a repeatable outbound engine quickly and intelligently. Clarity first. Execution second.
What We Do
Core capabilities
Outbound System Design
Complete architecture for repeatable pipeline generation
CRM & Pipeline Setup
Clean funnel structure and stage definitions that actually work
Channel Testing
Structured experiments across email, phone, LinkedIn, and hybrid approaches
Messaging Architecture
Tested messaging frameworks and qualification criteria that convert
KPI Definition
Metrics that matter, reported with clarity and actionable insight
Conversion Optimization
Continuous improvement of conversion rates at every funnel stage
Rep Enablement
Training and support for internal reps or external contractors
No fluff. No vanity metrics. Just clear signal that drives better decisions and predictable pipeline growth.
Two Ways to Run the System
Option 1: High Kick Executes
Outsourced Execution
Best for teams that want speed to learning, clean performance data, and minimal internal lift. We design the complete outbound system and run execution using our network of experienced contractors across the right mix of channels for your market.
You get immediate capacity without the risk of early hires. We handle recruiting, training, management, and performance tracking while you focus on closing the pipeline we generate. Every test is controlled, every metric is tracked, and every insight is yours to keep.
Best For:
Speed to market
Zero internal lift
Clean performance data
Testing before hiring
Option 2: High Kick Runs the System
Your Reps, Our System
Best For:
Existing headcount
Inconsistent results
Lack of structure
Need for coaching
Best for teams that already have reps but lack clarity, consistency, or the systems needed to scale predictably. You keep your headcount. We run the engine.
We own the outbound system design, set channel strategy, coach your reps to peak performance, track the KPIs that actually matter, and continuously improve conversion rates across every stage. Your team gets the structure they need to succeed, and you get the visibility to make smart scaling decisions.
What You Get
Regardless of execution model
At the end of the engagement, you walk away with everything you need to scale outbound with confidence. No dependencies. No lock-in. Complete ownership of a proven system.
1
Functioning Infrastructure
A fully configured CRM and pipeline optimized for outbound with clean data architecture
2
Validated Channels
Evidence-based understanding of which channels work for your ICP and why
3
Proven Messaging
Tested messaging frameworks and qualification criteria that convert prospects to pipeline
4
Clear Economics
Transparent CAC benchmarks and unit economics to guide scaling decisions
5
Repeatable System
Complete playbook you can scale internally, outsource fully, or run as a hybrid model
You own the insights, the infrastructure, and the path forward. We just help you build it faster and smarter.
How It Works
Our methodology eliminates guesswork through structured experimentation. Every decision is driven by data, not opinions or assumptions.
01
System Setup
CRM configuration, funnel design, channel hypotheses, messaging frameworks, and KPI definitions that matter
02
Controlled Experiments
Test channels and messaging in focused, measurable iterations with clear success criteria
03
Decide What to Scale
Choose to hire internally, outsource execution, or run a hybrid model based on validated data
Who This Is For
The High Kick Outbound Systemâ„¢ is built for ambitious B2B teams who refuse to guess their way to pipeline. You're past the initial product-market fit stage and ready to build predictable revenue generation.
Founder-led teams
Ready to transition from founder selling to a repeatable system
Revenue leaders post-seed to Series B
Building the GTM engine that will power the next stage of growth
Companies questioning outbound ROI
Tired of burning budget without clear returns or path to profitability
Teams preparing to scale responsibly
Want to validate the model before committing to expensive headcount
"Configured our CRM, helped hire 4 AEs, introduced me to an account manager and helped me focus on improving our product market fit. This momentum turned into millions in seed funding and Kyle then helped us recruit head of sales and more sellers to continue our momentum. Couldn't have done it without Kyle!"
"I wholeheartedly recommend Kyle for any role that requires a driven, adaptable, and results-oriented leader. He has my highest endorsement, and I firmly believe any organization would be fortunate to have him on their team." Basisboard, Downtobid
"Kyle is not only professional and dedicated but also possesses a results-oriented mindset that ensures the achievement of ambitious sales goals as both an individual contributor or sales leader. I am confident that Kyle would be an invaluable asset to any organization seeking to enhance its sales performance, customer acquisition, and revenue growth."
If you just want warm bodies making dials without system design or strategic oversight, we're not the right fit.
Activity Without Accountability
Teams that measure success by emails sent rather than pipeline created won't find value in our approach.
One-Off Tactical Help
We build systems, not Band-Aids. Random sales tactics or quick fixes aren't what we deliver.
"Just Do More Outreach"
If your strategy is simply increasing volume without testing or measurement, you need a different partner.
We work with teams who understand that sustainable outbound requires system design, rigorous testing, and data-driven decision making. If that's not your approach, we'll both be disappointed.
Why High Kick Sales
We don't sell effort. We sell certainty. Most agencies promise activity. We deliver systems backed by data you can trust.
GTM Strategy
Deep understanding of how outbound fits into your broader go-to-market motion and revenue goals
Sales Operations
Rigorous CRM architecture, funnel design, and reporting infrastructure that scales with you
Execution Excellence
Proven ability to run high-quality outbound programs that generate real pipeline, not noise
Measurement Rigor
Obsessive tracking of the metrics that matter, with transparent reporting and clear insights
High Kick Sales sits at the rare intersection of strategy, operations, execution, and measurement. That's why revenue leaders trust our systems and the data behind them.
Ready to Validate Your Outbound Strategy?
Stop guessing. Start building a repeatable system with clear economics and predictable results. Let's design the experiments that will tell you exactly what works for your market, your ICP, and your team.
Whether you need us to execute the system or empower your existing reps with proven structure, we'll help you find certainty in the chaos of early-stage outbound.