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Why use only Apollo's contact database when you can use them all?

See how only using one data source (like Apollo) can hurt your team missing key contacts and potentially putting your sending domain in spam city.

In this guide you will step by step process of how I found 30% more valid contact emails from a contact list of 13,000 exported from Apollo.

Maximizing Outreach Safely
Increase Valid Contacts

By following these steps, you'll safely expand your reach without compromising your sender reputation. More valid emails mean a broader audience for your campaigns.

Enhance Deliverability

Clean lists improve open rates and engagement, leading to better overall campaign performance.

Optimize Performance

Better data leads to more effective outreach, allowing you to target the right audience with precision.

1. Collecting and Validating Contacts
1
Collect Contacts Using Apollo

Utilize Apollo's advanced search filters to find contacts matching your ideal customer profile. Export the list of contacts, including those with and without email addresses.

2
Run Email Validation

Use Apollo's validation feature or specialized services for more accurate results. Identify catch-all emails, which can be risky and may harm your deliverability.

3
Address Catch-All Emails

Avoid sending to catch-all addresses to prevent potential spam traps or bounces. Flag these for further verification if necessary.

2. Enriching Data with Clay
Import Contacts

Focus on contacts missing email information and import them into Clay.

Run Email Discovery

Use Clay to find valid email addresses that Apollo might have missed.

Validate New Emails

Use a reliable email validation service to ensure these addresses are safe to contact.

Reassess Catch-All Emails

Some may be validated through Clay or other tools, expanding your contact list.

3. Clay Taps Multiple Email Services & Validates
1
Tries first email finder provider. Then Checks if that email is valid or invalid
2
If Invalid it will automatically try the next email finder provider until it finishes or finds an email.
3
Buy access to LeadMagic API ($59/month) vs clay credits to save hundreds of dollars

Lead Magic is $.012/credit
Clay (using leadmagic) which is $.034/credit

For 10,000 Find/Verification Calls you would save $161.00

Case Study: Improving Outreach Results

Working with one of my clients I was able to support them in finding 30% emails they wouldn't have otherwise had in addition to keeping them from heading to SPAM.

Strategies Implemented in Case Study
1
Data Enrichment with Clay

Processed 6,573 contacts without emails, finding 2,430 additional valid emails.

2
Re-Validation of Catch-All Emails

Re-validated 3,589 catch-all emails, recovering 352 new valid addresses.

3
Protecting Domain Reputation

Avoided emailing high-risk addresses, preventing potential damage to domain and maintaining high deliverability rates.

Pro Tips for Email Outreach Success
Regularly Clean Lists

Periodic validation keeps your data fresh and maintains high deliverability.

Segment Audience

Tailor messages for different groups to boost engagement and relevance.

Test and Optimize

Continuously refine your subject lines and content for better performance.

Stay Compliant

Adhere to GDPR and CAN-SPAM regulations to ensure legal and ethical outreach.